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Pussy Bag Cavallino by Gentucca Biniphoto @martinbrunofoto

#smallgesturesbigstatements

SMALL GESTURES OF GREAT SIGNIFICANCE

Pussybag is a small fanny-pack-cum-clutch-bag of supreme quality, made in Italy. With a dash of tongue-in-cheek wit, this everyday item has acquired a significance that transcends its value as a product to become a symbol of strength, self-expression and independent thinking – an invitation to all women to “bare all” as a profound reclamation of female freedom.

15% of the wholesale proceeds of Pussybag sales will be donated to the D.i.Re association (Donne in Rete contro la violenza – Women’s network against violence) to support their Germogli di autonomia (Seeds of Independence) project.

“I wanted to use my usual means of expression – fashion and design – to give a little help to a great cause. And that is where PUSSYBAG comes in.”
Gentucca "

Gentucca

Pochette Bracelet rossa Sara Battaglia

#stopviolenceagainstwomen

THE “SEEDS OF INDEPENDENCE” PROJECT

The D.i.Re Donne in Rete contro la violenza association created this project to support women who have suffered violence and financial hardship. It provides them with an array of resources to help them live with greater dignity as they rebuild an independent life for themselves over the longer term.

Logo Donne in Rete contro la violenza

#diredonneinretecontrolaviolenza

THE ASSOCIATION

D.i.Re, Donne in Rete contro la violenza, is the largest association in Italy working to counter violence against women. It is an umbrella group for 80 organisations in 18 regions of the country from top to toe, running more than 100 women’s crisis centres and over 50 refuges. In 2017, its centres helped around 23,000 women victims of violence, over 13,000 of them for the first time. The vast majority are women aged 30–59 who are trying to break free of violence involving their family or partner. The women’s crisis centres provide two main types of service. On one hand, they assist female victims of violence by sheltering them in refuges and safe accommodation, often with their children, providing legal, financial and psychological support, and helping them get back on their feet and find work. On the other, the centres raise awareness in society while partnering with government to provide training and advocacy for real cultural change.

Discover more about the D.i.Re. association
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#pussybag

A DONATION FOR EVERY PUSSYBAG"

For every Pussybag sold, 15% of the wholesale value will be donated to the D.i.Re association’s Seeds of Independence project.

See all the bags
picture of Gentucca Biniphoto @delfinosistolegnani

#gentuccabini

ABOUT GENTUCCA BINI

Gentucca Bini was born in Milan in 1970. Her grandmother Bruna Bini was a couturier in the 1960s who worked from her own atelier in Via Montenapoleone with the artistic and cultural luminaries of the time, from Lucio Fontana and Enrico Baj to Arnaldo Pomodoro and Emilio Scanavino. Her father, Stefano, was the architect behind the image of Pierre Cardin in the ’70s – his studio designed all the Cardin shops and centres throughout the world – and naturally, these influences rubbed off on Gentucca. She began her career after completing her architectural and industrial-design studies in Milan and Paris. After gaining significant experience in the Pierre Cardin atelier, she became assistant to André Leon Talley. It was through him that she attracted the attention of Karl Lagerfeld, who chose her accessories for the Chanel Couture Autumn 1997 show, thus initiating a close partnership spanning several collections. In the same year, Gentucca Bini launched her own brand, which is still the home of her collection. In 2006, she became Creative Director of the Romeo Gigli men’s and women’s collections, with oversight of the entire brand image. Three years later, she took the creative helm first at MCM, by then a Korean brand, and then in 2011 at Mantero silk. She has been working since 2014 on architectural and design projects with Alcantara. Currently, besides heading up her own brand, she also collaborates with other prestigious names on projects in the fields of fashion, design and architecture.

Discover more about Gentucca Bini